Branding y diseño web para Momday Tattoo
Los tatuajes son para toda la vida. También lo es una buena marca.
HECHO ©BYFUGU
Revitalizando la Marca Momday: Alineación con el crecimiento y expansión de la colaboración de los artistas del Tatuaje
About DLATEC:
They're the reliable technical partners for the world’s leading health brands in the Canary Islands. DLATEC works as a trusted extension of companies like Siemens, Bayer, Leica, Diasorin, Hologic and more, delivering expert service across the Islands and the rest of Spain. Their role is crucial in keeping complex electromedical systems running reliably and up to date.
Insight del proyecto:
Preservamos el icónico botón en el logo—un guiño a su tono irreverente y una conexión con su identidad anterior. La nueva marca se alinea con el crecimiento mientras se mantiene fiel a sus raíces.
Mantenemos el botón y damos color al espíritu
Para ver la versión en vivo del sitio web, dirígete a momday.club
Y si dibujas un tatuaje en la web, ¡envíanoslo a nuestro instagram!
The team was known and trusted on the ground.
We helped the brand catch up to that level of connection.
We replaced vague tech jargon with real-world clarity.
What once read as “Integral technical electromedicine assistance” now simply says:
‘We take care of the technology that takes care of people’
This shift unlocks a new level of connection with real users, cutting through the complexity that dominates the sector’s language and helping DLATEC stand out with honesty and focus.
Our Strategy:
Bringing value through our proprietary methodology: The Island Cycle.
In this case, it helped us bring clarity, humanize the tone without losing technical credibility, and prepare the company for growth, while uniting the team under a single, cohesive brand story.
Identity System
A good brand is nothing without the tools to make it real.
See the full, open brand guidelines
at dlatec.com/brand
We didn’t just design a logo: we built a full identity system, ready to scale from day one.
From the symbol to the tone of voice, every element was created to be used consistently and flexibly by the team.
The result: a brand that works everywhere, in the field, in reports, on uniforms, on vehicles, and across every digital platform.
Client’s feedback:
People used to see us as the ones who fixed things. Now, they see us as the technical partner behind the brands they rely on.
Alberto: Co-founder @DLATEC
