Campaign for EASDGC Design School
We've been collaborating with EASDGC on a campaign, bringing their vision to life with audiovisual content and 3D renders, and enhancing their social media strategy
MADE ©BYFUGU
EASDGC asked us to communicate their new enrollment campaign to their target audience, using the slogan they were already employing in their offline channels: "Claro que sí" (Of course!)
The call to action "¡Claro que sí!" (Of course!) summarizes the opportunities that the school generates for local designers.
Can we learn this at EASDGC? Of course!
What We Did
We integrated the message into a series of audiovisual pieces aimed at their main target, Gen Z. We also devised a media plan for the most popular social media platforms among this demographic: TikTok, Instagram, and Spotify.
+1.3 Million visualizations on TikTok
+2.4 Million on Instagram
Results
The conversion results were excellent, with a great ROI. Enrollments also increased compared to previous years
