Campaign for EASDGC Design School
Connecting EASDGC with the next wave of creative talent
MADE ©BYFUGU
EASDGC tasked us with translating their enrollment campaign to a broader audience, building on their existing offline slogan: 'Claro que sí' (Of course!)
The call to action "¡Claro que sí!" (Of course!) summarizes the opportunities that the school generates for local designers.
Can we learn this at EASDGC? Of course!
What We Did
We integrated the message into a series of audiovisual pieces aimed at their main target, Gen Z. We also devised a media plan for the most popular social media platforms among this demographic: TikTok, Instagram, and Spotify.
+1.3 Million visualizations on TikTok
+2.4 Million on Instagram
Results
The campaign delivered strong conversion results and a high ROI. Enrollments rose compared to previous years, and the millions of impressions positioned it as a key element in that year’s promotional strategy
