Branding and Web design for DLATEC
A brand built to last
MADE ©BYFUGU
After 25 years as a trusted technical reference, their identity no longer matched the standard of service they’d made unmatched.
About DLATEC:
They're the reliable technical partners for the world’s leading health brands in the Canary Islands. DLATEC works as a trusted extension of companies like Siemens, Bayer, Leica, Diasorin, Hologic and more, delivering expert service across the Islands and the rest of Spain. Their role is crucial in keeping complex electromedical systems running reliably and up to date.
Project’s Insight:
The arrow doesn’t just point forward, it points to where DLATEC is heading: growing with their clients and leading with precision in the pursuit of a healthier, better future.
The trusted technical ally for industry leaders
To see the live version of the website,
please head to dlatec.com
The team was known and trusted on the ground.
We helped the brand catch up to that level of connection.
We replaced vague tech jargon with real-world clarity.
What once read as “Integral technical electromedicine assistance” now simply says:
‘We take care of the technology that takes care of people’
This shift unlocks a new level of connection with real users, cutting through the complexity that dominates the sector’s language and helping DLATEC stand out with honesty and focus.
Our Strategy:
Bringing value through our proprietary methodology: The Island Cycle.
In this case, it helped us bring clarity, humanize the tone without losing technical credibility, and prepare the company for growth, while uniting the team under a single, cohesive brand story.
Identity System
A good brand is nothing without the tools to make it real.
See the full, open brand guidelines
at dlatec.com/brand
We didn’t just design a logo: we built a full identity system, ready to scale from day one.
From the symbol to the tone of voice, every element was created to be used consistently and flexibly by the team.
The result: a brand that works everywhere, in the field, in reports, on uniforms, on vehicles, and across every digital platform.
Client’s feedback:
People used to see us as the ones who fixed things. Now, they see us as the technical partner behind the brands they rely on.
Alberto: Co-founder @DLATEC
