Fugu Brand & Identity
Our creative team has been working to give Fugu an identity capable of projecting all the brand’s aspirations.
MADE ©BYFUGU
Of course, it wasn’t easy. We invested considerable effort and time. After a mountain of sketches, we opted for a minimalist and recognizable design.
Our branding was built to last, designed to achieve perfect balance. We developed a concise logotype, an international name, and a dynamic visual system that adds depth and richness to the identity
This visual system is designed to evolve continually, supporting the global perception of our brand perfectly
