Calisthenics athlete training splash with the MICALISTHENICS logo on top.

Branding for MiCalisthenics

We built a rebranding for MiCalisthenics, an organization that aims to democratize sports for everyone.

MADE ©BYFUGU

Our goal was to create a flexible and powerful visual system, adaptable for a wide and complex target audience. We designed a recognizable symbol based on the synthesis of the bodies of two athletes, making it resemble the brand's initials.

We wanted to give MiCalisthenics an active character, so we created dynamic pieces to reflect constant movement, mixing typographic compositions with real athletes' footage.

The logo for Micalisthenics.
Applications of the Micalisthenics identity.
Copies related to the brand.
The logo for Micalisthenics.
Applications of the Micalisthenics identity.
Copies related to the brand.

We want our projects to speak for us, and we believe that we can make an extraordinary difference for our clients and the people around us.

Do you want to know how we can help?
Chat with us

HOLA@BYFUGU.COM

CANARIAN GLOBAL CREATIVE AGENCY

HOLA@BYFUGU.COM

CANARIAN GLOBAL CREATIVE AGENCY

HOLA@BYFUGU.COM

CANARIAN GLOBAL CREATIVE AGENCY

ARE YOU BRAVE ENOUGH?

ARE YOU BRAVE ENOUGH?