Fugu Brand & Identity
Our creative team has been working on giving Fugu an identity that is capable of projecting all the brand aspirations.
Of course, it didn't come easy. We invested lots of work and time. After a mountain of sketches, we finally chose to go with a minimalist and recognisable approximation.
Our branding was built to last, and it has in mind achieving a perfect balance. We looked for a concise logotype, an international name and a visual variable system that will be accompanying and giving depth and richness to the identity.
That visual system is planned to be constantly evolving and to serve as a perfect backing for the global perception of our brand.
