Branding for MiCalisthenics
We built a rebranding for MiCalisthenics, an organization that aims to democratize sports for everyone
What we did
Our goal was to build a flexible and powerful visual system. Adaptable for a wide and complex target. We made a recognisable symbol, based on the synthesis between the body of two athletes, and we made it look like the initials of the brand.
We wanted to give MiCalisthenics an active character. We created dynamic pieces to reflect the constant movement, mixing typographic compositions with the real athletes' footage.
We want our projects to talk for us, and we believe that we can make an extraordinary difference to our clients and the people around us.
Do you want to know how we can help?
Have a little chat with us.